From the Latin memorabilis, to keep in the memory, the funky streetwear collection wants to pay homage to all those subcultures of the 80’s and 90’s that in the era before the global connection manifested themselves exclusively in the typical underground store that every city had, where as kids you could get lost for hours looking at the covers of trash metal vinyl, the collections of unlikely gadgets and t-shirts whose meaning was rarely fully understood. The tribute is therefore addressed to these alternative temples today unfortunately on the verge of extinction, and in the few items that make up the collection, simple but with a strong personality, you can find references to pop graphics, the world of skateboarding more core, the covers of cd metal, punk and grunge, the designs of ironic t-shirts, the splatter of underground magazines that could only be found there.
video filming & editing:
Aino Vierimaa, Ruben Spelta, Stefano Rauzi
in collaboration with:
Reina Olga beachwear